FINE LINES & WRINKLES
Fine lines and wrinkles are a natural part of ageing (they’re inevitable—and no one is exempt)! But the good news is these telltale manifestations of ageing don’t have to show up as quickly. In fact, thanks to major skincare advancements, we can all make our skin appear smooth, radiant and youthfully resilient for considerably longer than ever before.
TOP WRINKLE-FIGHTING PRODUCTS
Featuring wrinkle power hitters like retinol, peptides, plant cell extracts and vitamin C in their most potent, skin-compatible forms, our dermatologist-formulated skincare solutions deliver results you can see.
TARGETED SETS & POWER DUOS
Our high-performance sets offer curated products that work in tandem for targeted, supercharged results. From daily anti-wrinkle maintenance, minimising the appearance of existing fine lines and future-proofing, our sets are harnessed by technology and science to impart visible improvements.Shop Skincare Sets >
See it to believe it—then see the results for yourself. Discover the before and after photos that showcase a noticeable improvement in wrinkle depth, expression lines, skin sagging and more.
the MAX™ wrinkle smoother
the MAX™ contour gel crème
These structural changes are triggered by the simple act of ageing, but there are also external factors—things we can help—that expedite the process, the most significant being sun exposure and free radical damage from environmental aggressors. Other influences include lifestyle habits, such as smoking, diet, exercise, stress, and the way skin is handled (such as repeated facial movements, harsh rubbing and using low-quality or abrasive skincare treatments).
It is most definitely possible for fine lines to turn into heavier, more distinguishable wrinkles if they’re not addressed through professional-grade skincare and visits to a skincare professional for peels and other treatments.
On top of that, you can arm yourself with additional protection. Wear a hat during peak sun hours (noon to early afternoon), drink lots of fluids, eat a rainbow of vegetables, get plenty of exercise, manage your stress levels, sleep on a clean silk or satin pillowcase, and consider a plan to cease certain habits like smoking and picking at your skin. During your daily skincare ritual, you should also handle your skin gently. Use your ring finger to gently dab on eye cream, pat in serums with your fingertips, and don’t rub back-and-forth with a towel to dry.
However, in general, serums feature the highest concentration of active ingredients. Masks and moisturizers/creams may also contain age-defying ingredients. Cleansers, exfoliators, toners, and oils are vital to youthful-looking skin as well, albeit more indirectly—they tend to focus more on clarifying, hydrating and locking in moisture.
Note that you should never use product after product with high percentages of active ingredients. In fact, that can be too harsh on skin, causing more damage and ultimately more wrinkles. The best products will feature hydrating, moisturizing, balancing and nourishing ingredients.
Your best bet is to find products that are professionally formulated and tested in clinical studies on human participants.
For instance, retinol is the gold standard anti-ageing ingredient—it’s scientifically proven to decrease the appearance of fine lines and wrinkles. However, retinol comes in many forms, ranging from lower-potency derivatives to its purest form (which is only available via prescription). Not all over-the-counter forms work well with skin; in fact, many do not reach the areas they need to in order to make visible improvements. IMAGE Skincare uses encapsulated, time-released retinol, a patented technology that transports retinol to the skin so it remains stable—and effective. Other go-to ingredients include peptides, vitamin C and glycolic acid. Check out our Ingredients 101 page for more information.